BOSS puts focus on tailoring with new AW26 campaign starring Aaron Pierre
- WORLD
- August 27, 2026

BOSS is putting tailoring “at the core of its brand expression” for AW26 with a new global campaign fronted by British actor and BOSS ambassador Aaron Pierre, together with American model Grace Elizabeth. The ‘Be Your Own BOSS’ campaign film and accompanying imagery, shot by Matthew Brooks, follows Pierre and Elizabeth through the streets of
READ MORE